Our Definition of Mosaico
Mosaico (mŏ –sī – kŏ): A combination of diversity, credibility and cultural relevance.
Welcome to Mosaico, the Latino and Multicultural Division of Fineman Public Relations. Based in San Francisco, Mosaico specializes in helping companies and organizations reach diverse ethnic consumers in the U.S., particularly America’s rapidly-growing Latino and Asian American populations. Through high-impact Brand PR, Community Relations and Issues Management and Crisis Communications programs, we effectively reach these diverse audiences to meet and exceed our clients’ objectives. We pride ourselves on taking a targeted approach by developing relevant messages and tactics unique to each audience, earning demonstrable results for our clients.

Rapid population growth, increased buying power and strong brand loyalty are making U.S. Latinos especially, an influential audience and an enormous market opportunity,” notes Juan Lezama, Mosaico Director.

“As a result, developing Latino-specific communications, whether Spanish-language or culturally relevant English language messages, is not only strategic, it is now necessary for many companies and organizations.”

“Anyone can offer translation services. At Mosaico, we specialize in drilling down to the heart of our client’s objectives and creating a comprehensive communications strategy and messaging that effectively addresses the needs of the target audience.”