Fineman PR

Agency Overview

At Mosaico, we specialize in drilling down to the core of our clients message to create a focused and comprehensive communications strategy that addresses the needs of the target audience.

“Our Mosaico division brings the substantive, comprehensive branding and issues savvy that Fineman PR is recognized for in the general market to multicultural marketplaces,” said Fineman PR President Michael Fineman. “Since 2005, we have led highly successful Brand PR, crisis and issues management programs for clients that exceed expectations and resonate with diverse ethnic communities.”

Why Target the Latino Consumer?

Latinos make up 16 percent of the U.S. population. The Latino community is the fastest growing demographic segment in the U.S. Latino purchasing power is estimated at over $1 trillion, which is nearly 10 percent of the U.S. gross domestic product. In fact, the Hispanic population is expected to contribute 45 percent of the nation’s growth from 2010 to 2030 and 60 percent from 2030 to 2050. “Rapid population growth, increased buying power and strong brand loyalty are making U.S. Latinos an influential audience and an enormous market opportunity,” notes Director of Mosaico, Juan F. Lezama.

As a result, developing Latino-specific communications -- whether Spanish-language or culturally relevant English language messages -- is not only strategic, it is necessary.

Asian-American Market Opportunity

Another powerful force in the U.S. consumer market is the Asian-American segment accounting for five percent of the U.S. population. Projections from the Selig Center for Economic Growth indicate the spending power of this target demographic is $555 billion and expected to grow 42 percent to $775 billion by 2015.