Brand PR – The value and success of Mosaico’s strategic Brand PR programs are based on our efforts to build reputation while fulfilling marketing objectives. Proper messaging for multi-cultural markets must take into consideration language differences and cultural values. We heighten awareness, stimulate trial and promote brand loyalty by placing a branded product or service at the forefront of a trend or timely issue, or by positioning the brand as a significant option to fill a consumer need and/or lifestyle demand. With the power of a provocative story, Brand PR communicates the brand promise and forms an appealing brand personality. Brand PR can also bring new vitality to an established brand.

In the Latino market segment, for example, studies show that consumers are brand loyal. Establishing a relationship between Latino consumers and a brand becomes extremely important, especially when it comes to reaching out to newly arrived immigrants who may not already have developed brand loyalties for goods at retail here. Research shows a correlation between the level of acculturation of Latinos and their level of brand loyalty. Other factors to consider when developing a Brand PR campaign is whether consumers can identify with the brand and consider it to be “theirs.” Some ways to accomplish this may include brand association with a Latino spokesperson or positioning the brand to resonate with family and community values.