Fineman PR

Mosaico can create and reinforce positive relationships, or turn a negative situation into a community building experience. We know how to approach and break down barriers between an organization and its audiences.

Some of the most effective community relations tactics include:

Events – Mosaico can develop and coordinate client attendance in high-impact community events aimed at specific ethnic audiences. Events generate brand awareness, forge consumer interaction, create sales leads and gain support for a cause.

Cause Marketing – Mosaico can create partnerships between your company and cause-related organizations with a strong presence in multicultural communities. Partnerships like these have shown to increase visibility, goodwill and credibility for our clients.

Additional Services

Media training

Practiced, on-camera media training prepares spokespeople for interviews and teaches them how to respond to difficult issues and questions. Media training also serves to fine-tune messages and synchronize leaders/spokespeople on specific messages they may be asked about in any given media situation. Our team has worked with the media for many years and provides training to help prepare organizations for the most challenging media questions.

Spokesperson capabilities

Whether it is to promote a product, service, or a program, Mosaico can provide Spanish-language media spokesperson services to effectively communicate your company’s message in a culturally relevant manner. Market research shows that in order to effectively communicate with new immigrant communities, messages should be delivered in the target audience’s native language through a spokesperson with a common culture and tongue. Relying on the translation of messages developed in English can hinder the credibility of the brand in the eyes of Latino consumers. Mosaico has experience providing spokesperson services on top television and radio station affiliates in major Latino markets.

Translation services

As the population of the U.S. becomes increasingly diverse, government, businesses and private organizations need to communicate to these multicultural audiences. We provide translation services as part of a comprehensive communications campaign by developing press releases, statements, talking points, letters and other press/public materials. Mosaico can translate written materials into several languages including Spanish, Portuguese, Chinese (Mandarin, Cantonese), Korean, and Tagalog among others. Mosaico’s staff also takes into account the different dialects used by individuals from different countries. Our team is well versed in the different variations of the Spanish language to ensure that messages are communicated effectively.