Fineman PR

A crisis, in its more dire form, can damage or destroy a brand. In less drastic situations, a singular event or misstep can result in lost revenue and customers. It is critically important for an organization to be prepared for unanticipated circumstances; someone else’s failure can become detrimental to your own business, and, in some cases, a competitor’s mistake can affect the entire industry.

As one of the nation’s top ‘crunch-time counselors’ (PR Week) our parent agency’s President Michael Fineman is a nationally-sought expert on crisis and issues management, and Mosaico Director Juan F. Lezama has been interviewed by national and international U.S. Latino and Latin American media speaking about crisis communications. See more media coverage Mosaico has received for our crisis expertise.

We identify the four major components of crisis communications as:

• Establishing credibility. This is important even without considering crises. But should a crisis occur, having already established credibility will provide you a stronger foundation from which to operate. (More)
• Preparing for a crisis. Being prepared enables you to take a principled approach, rather than flying by the seat of your pants. (More)
• Managing a crisis. Vetted communications strategies are critical to implement once you find yourself in the middle of a tough situation. (More)
• Recovering from a crisis. Managing your way through is not the end result or goal. Should you have a crisis situation, you need to recover from it with your reputation undamaged, your brand respected and your relationships intact. (More)

We believe in sharing our best practices with the wider business community. To learn more about crisis communications, view our agency’s Crisis Checklist.