Juan manages Multicultural PR programs for clients across a variety of industries including food and beverage, financial, healthcare, real estate and publishing.
With an impressive roster of client experience, including Foster Farms, Xoom.com, The First American Corporation, The Autism Research Institute and The Pacific Companies, among others, Juan's expertise and core capabilities in communicating to multicultural audiences includes media relations, community relations, crisis communications and issues management as well as serving as corporate spokesperson with Latino media. Under Juan's direction, the division was awarded the 2007 N. Calif. Silver Anvil Award by the Public Relations Society of America (PRSA.org) for client Foster Farms. Juan also led multicultural communications for the award-winning campaign "Pacific Companies: Doing Well by Doing Good" for which the agency was awarded the 2010 Bulldog Award of Excellence-Gold, the top award nationwide for crisis communications.
Originally from Peru and raised in both Peru and the U.S., Juan has a hand on the pulse of the changing Latino consumer market. He has spoken at industry trade conferences and has been interviewed as a multicultural PR expert by CNN en Español, Univision Radio, O'Dwyer's PR and PR News Online. Juan holds a B.A. in Communications from the University of California, Santa Barbara.
Celina provides high-level strategic counsel on campaigns for the Latino market. Celina is a former CNN en Español (international) and KSTS-Telemundo anchor with more than 25 years of experience.
Widely known as a leading Latino journalist, Celina has an impressive professional background in broadcast and print reporting with an extensive career covering the United States, Mexico and Latin America.
Originally from Mexico, Celina is a respected personality in the Latino community not only as a journalist, but also as a community advocate. Celina was the face of Telemundo's Bay Area market affiliate "Noticiero 48" news show, where she served as a news anchor and producer for 15 years and held a news anchor role for CNN en Español's "Noticias Mexico," an international news program. She is consistently recognized for her work, including multiple Emmy Award nominations and an award for "Best Non-English News Anchor of the Bay Area" from American Women in Radio and Television. She is also a recipient of the Knight Fellow from Stanford University's journalism program.
Karmina handles consumer and public benefit organization accounts for Fineman PR and Mosaico. Karmina also advises clients on social media strategies.
Karmina has handled work specifically for clients Foster Farms, City of San Francisco-Project Homeless Connect, Sequoia Healthcare District, Marin Healthcare District, City of Hope Medical Group and Autism Research Institute, among others. Fluent in Tagalog, Karmina also supports Mosaico with her experience in Filipino and other Asian communities. She is a graduate of the University of California, Berkeley with Bachelor's Degrees in Political Science and Rhetoric.