The First American Corporation
In 2006, the Division conducted media and financial industry event campaigns to provide information about client programs for Latino, Asian, African-American and new immigrant home-buyers who are under-served by the traditional real estate industry.

The First American Corporation is a Fortune 500 ® company and America’s largest provider of business information technology. Our team developed a communications program to help the client effectively communicate with a diverse segment of consumers, investors and industry professionals about products and services the company developed to help non-traditional consumers achieve homeownership responsibly. These consumers are oftentimes members of immigrant and ethnic communities.

Through a comprehensive media relations campaign, the agency generated coverage in top business, consumer and ethnic media for the company’s partnerships with business and ethnic trade organizations.