Foster Farms Poultry
Our Latino and Multicultural Division has helped family owned Foster Farms, the west coast's largest poultry company, successfully communicate with West Coast Latino communities since 2005. The program includes the creation and management of chef and nutritionist media tour programs specifically developed for the Latino community, advertising messaging counsel, participation in important community relations events, Spanish-language content development for the company’s web site, development of a Spanish-language brochure and issues management.

In addition, the Mosaico team has been successful in securing media segments for Foster Farms on top Spanish-language broadcast stations in the most important Latino markets throughout the West Coast (Los Angeles, San Francisco/Stockton/Modesto, Fresno/Visalia). The agency has also generated valuable coverage in significant national and regional Hispanic publications. Coverage has included topics such as popular chicken recipes from many Latin American countries, the health benefits of eating chicken and the company’s successful marketing to the Latino community.