“Our Mosaico division brings the substantive, comprehensive branding and issues savvy that Fineman PR is recognized for in the general market to multicultural marketplaces,”said Fineman PR President Michael Fineman. “Since 2005, we have led highly successful branding, crisis and issues management programs for clients that exceed expectations and resonate with diverse ethnic communities.”

Why Target the Latino Consumer?
More and more companies and organizations are recognizing the importance and spending power of the Latino consumer. Latinos are the fastest growing segment of the U.S. population with purchasing power expected to reach $992 billion by 2009 and to surpass $1 trillion - nearly 10 percent of the U.S. Gross Domestic Product - by the year 2010.

Asian-American Market Opportunity
Asian Americans are a powerful force in the U.S. consumer market and are one of the fastest growing ethnic groups in America. Their spending power increased 125 percent, from $118 billion in 1990 to $253 billion in 2001. Projections from the Selig Center for Economic Growth indicate that Asian-American spending power will reach $528 billion by 2009, an increase of nearly 347% since 1990.