Latina Breast Cancer Agency (LBCA)
The Multicultural team developed and implemented a pro bono strategic public and media relations campaign positioning LBCA's Mujeres Cuidando Mujeres/Women Caring for Women program as an integral public service. We helped LBCA publicize community events such as breast health education and free screening services for low-income, uninsured Latina women. LBCA is dedicated to improving health care and breast health education for uninsured and underserved women in the San Francisco and San Mateo Counties of California.