Latino Community Foundation (LCF)
From 2005-2007, the Division worked positioning and implementing strategic public relations and event campaigns for LCF, the lead advocate for strengthening Latino institutions and creating a capital base to support the Latino non-profit sector, on a pro bono basis. LCF focuses on educational achievement, healthy communities, empowering Latinos, economic development and civic engagement.
In 2007, our team helped the Foundation generate publicity in anticipation of its yearly gala Celebrating Philanthropy con Sabor Latino event. The event was held to generate awareness of the challenges in educational achievement facing Latino students and the organization’s announcement of a goal of raising a minimum of $1 million over a four-year period to support Latino-led non-profits working successfully with Latino youth. The event was supported by corporate sponsors and was attended by over 500 guests including many local politicians. The Latino and Multicultural Division generated coverage for the event on major general market and Latino market media.