Juan F. Lezama, Division Director
Juan Lezama leads Mosaico and provides strategic counsel for its clients. Since 2006, he has served as an integral member of the Latino and Multicultural Division, overseeing many of its public relations initiatives, including programs for Foster Farms Poultry and Xoom Global Money Transfer Service. Juan has significant experience working in Hispanic advertising, including being part of the founding team that launched Spanish Broadcasting System’s San Francisco station KRZZ LA RAZA. His clients have included Direct TV, Another Planet Entertainment and CVT Prepaid Solutions, among others.  In addition to public relations, Juan’s experience includes event marketing, media buying and contract negotiations, as well as the development of direct response campaigns. Born in Peru, Juan immigrated to the U.S. as a teenager, thereby developing a solid foundation for his understanding of the immigrant and U.S.-born Latino market segments. Juan graduated from the University of California, Santa Barbara with a Bachelors degree in Communications.

Celina Rodriguez, Hispanic Market Expert
Celina Rodriguez works with Mosaico to develop and customize communications programs for multicultural markets.  Celina has an extensive professional background in broadcast and print journalism and is widely recognized as a leading West Coast Latino journalist, most notably as the face of Telemundo’s Bay Area affiliate “Noticiero 48” news show, where she served as a news anchor and producer for 15 years. She is also recognized for her previous news anchor roles on CNN en Español’s “Noticias Mexico,” an international news program and Noticias Univision 14. Celina is a Former Fellow of the John Knight Fellowship for Professional Journalists at Stanford University. Celina is a well-known and respected personality in the Latino community and is consistently recognized for her outstanding work, including multiple Emmy Award nominations and an award for “Best Non-English News Anchor of the Bay Area,” from American Women in Radio and Television.