Currently, Celina hosts “News and more with Celina Rodriquez”; a Spanish language independent news talk show that airs on the Bay Area’s Univision Radio’s KLOK and offers news and discussions, round tables, special interviews and analysis of topics from politics, education, immigration, health and family. Her specialty is the Mexican immigrant market segment.

Karmina Zafiro, Account Supervisor
Karmina Zafiro handles consumer accounts for Mosaico and Fineman PR.  Karmina has managed projects for Foster Farms, First American Corp., City of San Francisco’s Project Homeless Connect, Latino Community Foundation and the Latina Breast Cancer Agency, among others. Her work for Mosaico includes outreach to both Asian-American and Latino audiences. Karmina is a graduate of the University of California, Berkeley, with Bachelor's degrees in Political Science and Rhetoric. She was born in the Philippines, immigrated to the U.S. in 1997 and is fluent in Tagalog.

Michael Fineman, Agency President
As president of Mosaico parent Fineman PR, Michael Fineman oversees all agency business and creates and executes award-winning programs that consistently exceed client objectives. Michael has more than 25 years of public relations, media relations, crisis management and corporate consulting experience. He formed Fineman PR in 1988 and under his direction the agency has grown and expanded steadily, now serving major clients in food, beverage and other consumer packaged goods. Michael popularized the term “Brand PR” by defining the concept in an article for a major food trade industry publication, then creating and distributing the agency’s Brand PR Newsletter™. He has personally directed groundbreaking campaigns for Stag’s Leap Wine Cellars, Republic of Tea, Fresh Express Farms and Schlage Lock Company, among many others. Michael is one of the nation’s leading crisis communications counselors and has been recognized for his work in directing high-profile crisis responses for Odwalla, the packaged salad industry and for Pacifica Foundation’s 1999 national news-making reopening of the embattled KPFA radio station in Berkeley, Calif.