Karmina Zafiro, Social Media Director
Karmina Zafiro handles consumer and public benefit organization accounts for Fineman PR and Mosaico. Specifically, Karmina has handled work for clients Foster Farms, Xoom, City of San Francisco-Project Homeless Connect, Sequoia Healthcare District, Marin Healthcare District, City of Hope Medical Group, Annabelle Candy Company, Latina Breast Cancer Agency, Latino Community Foundation. In addition to “traditional” PR, Karmina advises clients on social media strategies. Fluent in Tagalog, Karmina also supports Mosaico with her experience in Filipino and other Asian communities. She is a graduate of the University of California, Berkeley with Bachelor’s Degrees in Political Science and Rhetoric.

Michael Fineman, Agency President
Michael Fineman has more than 25 years of public relations, media relations, crisis communication and corporate consulting experience. Michael formed Fineman PR in 1988 in San Francisco. Under his direction, the agency creates and executes award-winning programs that consistently exceed client objectives. As a result, the agency has grown steadily and now serves major clients in food, beverage and other consumer packaged goods. Michael is also one of the nation’s leading crisis communications counselors and has been recognized for his work in directing high-profile responses for Odwalla, the packaged salad industry and for Pacifica Foundation’s reopening of the embattled KPFA radio station in Berkeley, Calif.