In September 2005, San Francisco public relations agency Fineman PR launched its Latino and Multicultural Division to extend the reach of its ongoing communications on behalf of a longtime client. The Division then began catering specifically to other organizations wanting to reach the rapidly growing U.S. Latino market. In 2006, the Division expanded its communications capabilities to reach Asian-American and African-American audiences for a multi-billion dollar, publicly traded company. In 2008, the expanding Division was restructured to reflect its success and rebranded Mosaico (www.mosaicopublicrelations.com).

Mosaico is Spanish for diversity and is recognizable in other languages as comprising a rich mosaic of color, texture, interest and beauty.

Mosaico combines large agency talent with small agency responsiveness, creativity and internationally-recognized, strategic know-how. Clients range from relatively small businesses and non-profits to Fortune 500 companies.

Mosaico specializes in Brand PR, Community Relations, Crisis Communication and Issues Management, Media Relations, and creating and executing award-winning and culturally-relevant public relations programs that consistently exceed client objectives.

Our multicultural staff has conducted numerous regional and national communication campaigns,
successfully targeting Latino and multicultural markets for corporate, food and beverage, healthcare, real estate and non-profit clients. Mosaico also works with Fineman PR’s general market team to develop and execute cohesive public relations programs across many market segments.