Brand PR
Brand PR is about building and communicating a name that has positive meaning and emotional value for its audiences. Brand PR promotes trial, trust, and repeat purchase. The firm’s Latino and Multicultural Division has conducted successful and culturally-relevant Brand PR programs since 2005. For more information about our Brand PR approach, click here.

Community Relations
Community outreach is often a vital component of multicultural programming. Mosaico provides community relations services for clients in markets throughout the country. Whether it’s a small farming community in the Pacific Northwest or a major metropolitan city, we develop programs to match client objectives with community needs. For more information about our community relations expertise, click here.

Crisis Communications/Issues Management
Mosaico and its parent company, Fineman PR, have been instrumental in managing communications for numerous high profile crises related to food safety, labor disputes, and environmental concerns, among others. Agency President Michael Fineman was named one of the nation’s top “crunch-time counselors” by PR Week. We believe that our clients need and deserve the most responsive service possible. We provide that kind of service by being available 24-hours a day to act on any situation. In the event of a crisis, it is vital that messages are effectively communicated to all audiences, including to the communities whose first language may not be English. Otherwise, companies and organizations risk not communicating to a sizable part of the population. Mosaico Public Relations has experience translating materials for diverse multilingual communities and to their respective media and community influencers. Mosaico understands how a crisis may have different implications for multicultural communities, and provides counsel for how to best address them.