National and International Multicultural Reach
Mosaico conducts culturally relevant communications campaigns that reach Latino, African-American and Asian-American communities in the United States. Our team can help a U.S. company trying to reach multiple audiences nationally or a Latin American company expanding its services to the U.S. Latino (or general) market. Mosaico’s parent agency, Fineman PR, is also a member of IPREX, a worldwide network of global and international public relations professionals and firms providing international marketing and PR reach with local public relations expertise.

Spokesperson Capabilities
When, needed or desirable, Mosaico Public Relations can provide Spanish-language media spokesperson services to effectively communicate your company’s message in a culturally relevant manner. Whether it is to promote a product, service, or a program that will raise the overall profile of your company, Mosaico has experience providing spokesperson services on top television and radio station affiliates in major Hispanic markets. Market research shows that in order to effectively communicate with new immigrant communities, companies should deliver messages in the target audience’s native language through a spokesperson with a common culture and tongue. Relying on the translation of messages developed in English can hinder the credibility of the brand in the eyes of Latino consumers. Personalized interaction with a brand is valued by Latino consumers.

Translation Services
As the population of the United States grows increasingly diverse, government, businesses and private organizations need to communicate to diverse and multicultural audiences. Mosaico Public Relations has the capability of translating written materials into several languages including Spanish, Portuguese, Chinese (Mandarin, Cantonese), Korean, and Tagalog among others. Mosaico’s staff also takes into account the different dialects used by individuals from different countries. For example, the Spanish spoken by Puerto Ricans in New York differs from that of Mexicans in California. Our team is well versed in the different variations of the Spanish language to ensure that messages are communicated effectively.  Our agency has provided translation services as part of a comprehensive communications campaign by developing press releases, statements, talking points, letters and other press/public materials in several languages.